marketing & design

How to Market Research: Yourself

by Brian James Rawson & Raven Ariana
September 9, 2021

When it comes to starting your own business or nonprofit, you probably already know that you should research your competition and your customers and clients. But did you know there’s one more thing you need to research before you open your doors or publish your website? You need to research - yourself.  

And I know, how the heck are you supposed to do that? It’s not like there’s a PEW research survey just about you. Or is there? (Well, no there’s not a PEW survey like that but…) there is a simple, step-by-step way to learn more about yourself.

In this episode of Empathy, Marketing, and You, Raven and Brian talk about how to learn more about yourself before you even have a full business idea yet. Plus, Raven shares her personal story of how she found out what she truly loves in life and how that knowledge led her to launching her business, Nevermore Creative.

And if you’re not sure what market research really is, that’s totally ok! In our episodes, What is Market Research? And How Market Research Helps You, Raven and Brian unpack what market research really is; and they talk about what it is not. Check them out here:

What is Market Research?

How Market Research Helps You


Raven is the founder of Nevermore Creative, an online magazine and community for creatives and professionals.

We've partnered with Nevermore Creative to bring you our new show, Empathy, Marketing, & You.


*At the time of this recording, Raven and Nevermore Creative were members of the Owl Street Studio creative collective.

Raven still runs Nevermore Creative and her own social media community, but since recording, Raven has transitioned to become Owl Street Studio’s Chief of Marketing.

“Raven and I have worked together for a long time, and Owl Street Studio wouldn’t be what it is today without Raven’s long standing support, comerdiere, and creative work. We are beyond thrilled to have her now on our internal team. ”

brian james rawson

/ president: owl street studio


And we'd love to talk together, get to know you, and find how we can work with you to help grow your business or nonprofit. When you're ready, schedule your free consultation below.

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