& design

Title Card for How to Market Research: Your Team episode of Empathy, Marketing, and You from Owl Street Studio and Nevermore Creative
Photo of Owl Street Studio founder Brian Rawson
Brian Rawson & raven ariana /
October 1, 2021
Photo of Owl Street Studio founder Brian Rawson

Coming up with a business idea or forming a nonprofit is one of the hardest things you can do. So, congrats! You did it! You started a business, you launched a nonprofit, you pushed yourself and made it!

But wait...there’s more. We really don’t mean to be a buzzkill, but even if you’ve opened your doors and handed out business cards, there’s still more work to do.

To have a successful, sustainable, long-lasting business and nonprofit, you need stellar marketing and branding. And to get stellar marketing and branding, you need to “know thyself.” Or in this case, you need to know your team. You need to know your team’s culture, personality, mission, and values. In other words, you need to market research your team.

In this episode of Empathy, Marketing, and You, Raven and Brian talk about how to learn more about your team by having an open, flowing conversation with your team that’s structured by a simple, step-by-step checklist.

And if you’re not sure what market research really is, that’s totally ok! In our episodes, What is Market Research? And How Market Research Helps You, Raven and Brian unpack what market research really is; and they talk about what it is not. Check them out here:

What is Market Research?

How Market Research Helps You

Plus, if you’d like to learn how to do market research before you even have a business or nonprofit idea at all, check out our episode How to Market Research: Yourself:

How to Market Research Yourself


Raven is the founder of the social media marketing agency Nevermore Creative.

We've partnered with Nevermore Creative to bring you our new show, Empathy, Marketing, & You.

Nevermore Creative is a member of the Owl Street Studio creative collective, and you can learn more about them by following founder, Raven Ariana on Instagram here: @raven.ariana


And we'd love to talk together, get to know you, and find how we can work with you to help grow your business or nonprofit. When you're ready, schedule your free consultation below.

your free


Recent Articles:

Thumbnail image for Owl Street Studio's episode of Marketing, Empathy, & You, "What is Market Research?"Thumbnail image for Owl Street Studio's blog article, "Here's the Real Difference Between Branding and Marketing" Thumbnail Image for Owl Street Studio's blog article, "Logo Definition: See Why You're Probably Wrong"

More articles here.