marketing & design

How to Market Research: Your Team

by Brian James Rawson & raven ariana /
October 1, 2021
Photo of Owl Street Studio founder Brian James Rawson Photo of Owl Street Studio founder Brian James Rawson

Coming up with a business idea or forming a nonprofit is one of the hardest things you can do. So, congrats! You did it! You started a business, you launched a nonprofit, you pushed yourself and made it!

But wait...there’s more. We really don’t mean to be a buzzkill, but even if you’ve opened your doors and handed out business cards, there’s still more work to do.

To have a successful, sustainable, long-lasting business and nonprofit, you need stellar marketing and branding. And to get stellar marketing and branding, you need to “know thyself.” Or in this case, you need to know your team. You need to know your team’s culture, personality, mission, and values. In other words, you need to market research your team.

In this episode of Empathy, Marketing, and You, Raven and Brian talk about how to learn more about your team by having an open, flowing conversation with your team that’s structured by a simple, step-by-step checklist.

And if you’re not sure what market research really is, that’s totally ok! In our episodes, What is Market Research? And How Market Research Helps You, Raven and Brian unpack what market research really is; and they talk about what it is not. Check them out here:

What is Market Research?

How Market Research Helps You

Plus, if you’d like to learn how to do market research before you even have a business or nonprofit idea at all, check out our episode How to Market Research: Yourself:

How to Market Research Yourself


Raven is the founder of Nevermore Creative, an online magazine and community for creatives and professionals.

We've partnered with Nevermore Creative to bring you our new show, Empathy, Marketing, & You.


*At the time of this recording, Raven and Nevermore Creative were members of the Owl Street Studio creative collective.

Raven still runs Nevermore Creative and her own social media community, but since recording, Raven has transitioned to become Owl Street Studio’s Chief of Marketing.

“Raven and I have worked together for a long time, and Owl Street Studio wouldn’t be what it is today without Raven’s long standing support, comerdiere, and creative work. We are beyond thrilled to have her now on our internal team. ”

brian james rawson

/ president: owl street studio



And we'd love to talk together, get to know you, and find how we can work with you to help grow your business or nonprofit. When you're ready, schedule your free consultation below.

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