marketing
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Image of Owl Street Studio's What is Market Research episode from Empathy, Marketing, & You
Photo of Owl Street Studio's founder, Brian Rawson
Brian Rawson & Raven Ariana /
August 20, 2021
Photo of Owl Street Studio's founder, Brian Rawson

Yes, you should do market research. Before you launch your new product, before you publish your new website or open your doors; you need to research your competition, understand your customers and clients, and lay out your team’s culture, mission, and ethos. But why?

What’s the benefit to all this research? To all this time and effort? In other words, how does market research actually help you?

Today, on Empathy, Marketing, & You; Raven and Brian talk about all the ways market research helps you.

And if you’re not sure what market research really is, that’s totally ok! In our episode, What is Market Research?, Raven and Brian unpack what market research really is; and they talk about what it is not.

We've partnered with Nevermore Creative to bring you our new show, Empathy, Marketing, & You.

Nevermore Creative is a member of the Owl Street Studio creative collective. Learn more about Nevermore Creative by following founder, Raven Ariana on Instagram here: @raven.ariana

And we'd love to talk together, get to know you, and find how we can work with you to help grow your business or nonprofit. When you're ready, schedule your free consultation below.

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Recent Articles:

Thumbnail image for Owl Street Studio's episode of Marketing, Empathy, & You, "What is Market Research?"Thumbnail image for Owl Street Studio's blog article, "Here's the Real Difference Between Branding and Marketing" Thumbnail Image for Owl Street Studio's blog article, "Logo Definition: See Why You're Probably Wrong"

More articles here.